Business Administration
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Item Exploring the effect of environmental practices of corporate social responsibility on consumer brand preference in Kenya(International Journal of Science and Research Archive,, 2024-12-28) Richard Mwenda Mate; Isaac Micheni Nkari; Catherine Kathure Kaimenyi; France Aloyce ShayoThe purpose of this study was to establish the effect of environmental practices of corporate social responsibility on consumer brand preference for mobile phone services. Data was collected using a structured questionnaire and analyzed using both descriptive and inferential statistics. The study was conducted in Tharaka Nithi County, Kenya and established that environmental practices of corporate social responsibility had a statistically significant positive effect on consumer brand preference. The study unveiled that consumers are aware of environmental conservation measures, provision of waste disposal bins, tree planting and waste minimization. This has an effect on their perceptions, attitudes and ultimately their brand choices. This indicates the need for undertaking environmental practices of corporate social responsibility because they have a positive impact on consumer brand preference.Item Influences of technological competencies and ethical practices of corporate social responsibility on consumer brand preference(International Journal of Science and Research Archive, 2025-01-15) Richard Mwenda MateThe broad objective of this study was to establish the moderating effect of technological competencies on the relationship between ethical practices of corporate social responsibility and consumer brand preference for mobile phone services in Kenya. Data was collected using a structured questionnaire and analyzed through descriptive and inferential statistics. Findings suggest that technological competencies significantly moderate the relationship between ethical practices of corporate social responsibility and customer brand preference. These findings call for continuous involvement of mobile phone service companies in corporate social responsibility practices as it positively influences consumer brand preference. Future research should aim at establishing contextual and geographical differences in consumer preferences by targeting other countries with different social economic conditions.Item Impact of supply chain quality assurance on performance of Kenyan education ministry state agencies: An empirical analysis(Journal of Sustainable Development of Transport and Logistics, 2024-11-15) Jeremiah Kiio Nthusi; Noor Ismail; Miriam Thogori; Charles K. NdetoPurpose: This study examines the effect of supply chain quality assurance on the performance of state agencies under Kenya's Ministry of Education. Methodology: A descriptive-correlational research design was employed. Data was collected through questionnaires from a sample of 212 staff members across 8 state agencies, selected using stratified purposive sampling. Both descriptive and inferential statistics were used for analysis. Results: The findings revealed that state agencies did not effectively embrace supply chain quality assurance practices. A strong positive correlation was found between supply chain quality assurance and agency performance. The ineffective implementation of quality assurance was identified as a critical factor in the declining performance of these agencies. Theoretical contribution: This study contributes to the literature on supply chain quality management in the public sector, particularly in developing countries. It provides empirical evidence supporting the Expectation Confirmation Theory in the context of educational institutions. Practical implications: The study recommends that state agencies in Kenya's education sector prioritize implementing supply chain quality assurance practices, including ISO certification and staff training, to improve their overall performance and service delivery.Item BPLM 412: ETHICS IN PURCHASING AND SUPPLIES MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 411: E-PROCUREMENT(Chuka University, 2025-04-19) Chuka UniversityItem BPLM 324: LOGISTICS MANAGEMENT(Chuka University, 2025-04-08) Chuka UniversityItem BPLM 311: SYSTEMS PRODUCTION MANAGEMENT(Chuka University, 2025-04-19) Chuka UniversityItem BPLM 271: INTERMEDIATE ACCOUNTING(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 216: PURCHASING POLICY AND STRATEGY(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 214: RETAIL MERCHANDISE MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 211: STORES MANAGEMENT AND STOCK CONTROL(Chuka University, 2025-04-12) Chuka UniversityItem BPLM 102: MANAGEMENT MATHEMATICS(Chuka University, 2025-12-12) Chuka UniversityItem BPLM 101: ECONOMICS(2025-04-12) Chuka UniversityItem BPLM 101: ECONOMICS(Chuka University, 2025-04-12)Item BHRM 111: FOUNDATIONS OF HUMAN RESOURCE MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem Effect of Organizational Values on Employee Productivity in Public Universities in Mt. Kenya Region(Peer Reviewed Journals & Book Publishers, 2022) Mutuma, G.; Mutea, F.; Moguche, A.The presence of insensitive employees who are not flexible enough to fit into the organizational culture could be a barrier to employee productivity and thus fail to realize the benefit associated. The purpose of this study was to determine how organizational values contribute to employee productivity in Mt. Kenya Region. The study adopted a descriptive research design and a convenient sampling design was used to come up with a sample of seventy-six respondents from the respective Universities in the Mt. Kenya Region. Primary data was collected using close-ended questionnaires. Analysis of data was done using descriptive and inferential statistics. The study established that the organizational values when regressed severally against employee productivity have a significant effect. The study concludes that employee attitude occupied a huge place in the daily operations of the employees thus the need to ensure employees have the right attitudes towards work at all times. The attitude that one has is a very big influencing factor towards employee productivity as the wrong attitude could affect the employee productivity negatively. The study recommends that for an organization to thrive and enjoy improved performance, it has to formulate very articulate organizational values which are the blueprints for employee conduct while within the university. It is also recommended that universities should have programs that help model the employees’ attitudes to ensure that productivity is not ruined by the wrong and negative attitudes of employees.Item BCOM 251: HUMAN RESOURCE MANAGEMENT(Chuka University, 2023-04-11) Chuka UniversityItem Effect of Service Reliability on Customer Loyalty to Supermarkets in Meru County, Kenya(Chuka University, 2022) Nyaga, J.W.; Nkari, I. M.; Otiso, H.Although supermarkets in Meru have launched quality customer service programs aimed at ensuring customer loyalty to the supermarkets, their effect has not been evaluated. Supermarkets therefore risk losing loyal customers to online and other platforms. Increased interest in service quality is mostly motivated by understanding that the outcome of customer loyalty is as a result of better service quality. The main objective of this study was to investigate the effect of service reliability on customer loyalty to supermarkets. A descriptive research design was adopted. The target population was the 4140 Meru County Government staff who visit the 36 supermarkets in Meru County. A sample of 364 shoppers was picked using simple random sampling technique. The study employed a questionnaire to collect primary data which was collected by the help of a questionnaire. To analyze the data, descriptive statistics was utilized with the help of Statistical Package for Social Sciences (SPSS) Version 26. Multiple linear regression model was employed in analyzing data and the hypotheses was tested at 5% level of significance. The findings of the study were then presented in form of tables, figures and equations. There was a positive significant effect of service reliability on service quality with regression coefficient of 1.153 and a p=0.000. It is anticipated that the findings of the study will help the management of supermarkets to devise strategies geared towards increasing loyalty for the stores and hence increasing their profitability.Item Effect of Liquidity Risk on Shareholders’ Wealth in Commercial Banks Listed at The Nairobi Securities Exchange(Chuka University, 2022) Mogusu, M.; Nkari, I. M.; Wabwire, J. M.Shareholders’ wealth is among key decisions in a firm because it has a bearing on overall investor perception and firm value. There has been concern about declining value of shareholders’ wealth among commercial banks listed at the Nairobi Security Exchange (NSE). Previous studies have linked financial risk to shareholders’ wealth. Researchers however fail to agree on the magnitude and direction of the effect. It is not established how liquidity risk would affect shareholders’ wealth of commercial banks listed at the NSE. The objective of this study was to establish the effect of Liquidity risk on Shareholders’ wealth of Commercial Banks listed at the NSE. Descriptive research design was adopted. The target population was eleven commercial banks that had been constantly listed at the NSE from 2013-2019. A census was conducted to collect data from the eleven banks due to the smallness of the population. Data was collected using a checklist. Data was obtained from published financial statements and the Banking survey publications for seven years from 2013 to 2019. Data was analyzed using simple and multiple regression analysis with the help of SPSS version 25.0. Hypothesis was tested using t-statistic at 5% significance level. The study found that liquidity risk had a negative effect on shareholders’ wealth (regression coefficient -0.556, p-value of 0.023). Firms that have high liquidity have more cash flow and are able to take investment opportunities and hence increase shareholders’ value. Commercial banks should come up with ways of minimizing this risk.Item Influence of Innovativeness On the Performance Of Food and Beverage Manufacturing Enterprises In Nairobi City County(International Journal of Social Science and Economic Research, 2023-03-05) Teresa Muthoni Thuita1 , Dr. Gilbert Mugambi Miriti2 and Dr. Rael Nkatha Mwirigi3Increase in global competition, ever-changing technologies and unstable business environment as a result of globalization, market liberalization and Covid 19 impact on businesses, have made firms search for other means of survival and growth. Food and beverage manufacturing enterprises are also experiencing these challenges. This is demonstrated by the decrease in contribution to GDP, ranging from 13.6% in the early 1990s to 7.6% in 2020, thereby raising doubt on whether the sector is capable to meet the goals of Vision 2030. Different studies around the world have suggested the adoption of entrepreneurial practices as part of the solution. However, the findings of these studies have been inconclusive. The objective of this study was to establish the influence of Innovativeness on performance of food and beverage manufacturing enterprises in Nairobi City County. Descriptive survey research design was adopted. The target population was one hundred and thirty-eight food and beverage manufacturing firms registered under KAM by 2020. A census was conducted and data was obtained using a questionnaire. Data was analyzed using simple and multiple regression analysis with the help of SPSS version 25.0. Hypothesis was tested using t-statistic at 5% significance level. The study found that innovativeness had a positive influence on performance (regression coefficient 0.446, p-value of 0.000). The study recommends that firms should assess their ability to embrace new ideas and processes that will lead to development of new products, services, markets or technologies. Innovativeness plays an essential role in doing away with challenges associated with businesses.