Faculty of Business Studies
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Item Adoption of Near Field Communication in Universities in Kenya(2015-09) Muthengi, Fredrick Mugambi; Njebiu, Victor MwendaIn our day to day life, the adoption of new technology to new innovation in various sectors is rising. Campus life has shifted from students’ carrying laptops and a bag full of pass cards to carrying Ipads or smart phones. Barcode bars on pass and identification cards have been replaced by near field communication (NFC) instructions. NFC is a technology standard for very-short-range wireless connectivity that enables quick, secure two-way interactions among electronic devices. The level of global interaction and mode of communication is changing and the adoption of Near Flied Communication is on the rise, replacing bar code and QR code. The technology is at advanced stages ranging from file transfer; access controls to paying for goods and services on NFC enabled payment points/devices or cards. The introduction of Near Field Communication in the universities has enhanced the speed of processes as well as simplifying them. The pass cards/ids students carry along and time spent on queues waiting to be served is reduced. This paper explores the advantages of near field communication over magnetic bar codes and QR codes in an academic institution. Near field communication combines several instructions which are read via NFC enabled devices: smart phones or tags. Student card is customized with NFC tag: from library card, access control card to student identification card. NFC is at early stages of implementation in Kenya but has been successfully rolled out in transport industry as Bebapay. With the rise of mobile enabled near field communication devices, its adoption in Kenyan universities will be a success.Item ANALYSIS OF THE VOLATILITY OF REAL EXCHANGE RATE AND EXPORTS IN KENYA USING THE GARCH MODEL: 2005-2012.(Journal of Multidisciplinary Scientific Research, 2015-08-16) WASSEJA, MOHAMMED MUSTAPHA; MWENDA, SAMWEL N.; MUSUNDI, SAMMY W.; NJOROGE, ELIZABETHThe real exchange rate has proven to be an important factor in international trade because it is expected that exports respond to real exchange rate movements with respect to the characteristics of the importing and exporting countries. Exchange rate volatility increases uncertainty of profits on contracts denominated in foreign currency and subsequently dampens trade and economic growth. This study investigated how real exchange rate volatility affected exports of key Kenyan commodities to the European Union and United Kingdom, namely; tea, coffee and horticulture to the European Union. The presence of exchange rate volatility was determined using the GARCH model. A Bounds testing and Autoregressive Distributed Lag model was used to establish the presence of a long run relationship between exchange rate volatility and commodity exports. Findings revealed that exchange rate volatility affected tea exports to the UK and horticulture exports to the European Union. Foreign income played an important role in explaining tea and coffee exports to the UK and EU respectively.Item Application of Central Composite Design Based Response Surface Methodology in Parameter Optimization of Watermelon Fruit Weight Using Organic Manure(2017-03-18) Muriithi, Dennis K.1,; Arap Koske, J. K. 2,; Gathungu, Geofrey K. 3Response Surface Methodology (RSM) is a critical technology in developing new processes, optimizing their performance and improving the design. In Kenya, watermelon cultivation is gradually gaining ground. It is a crop with huge economic importance to man as well as highly nutritious, sweet and thirst- quenching. In order to increase crop production, there is need to increase soil nutrient content with organic manure such as poultry, cow or other animal wastes. At present, there are no recommended standards with respect to rate of poultry manure, cow manure and goat manure for enhancement of yield of watermelon in Kenya. The main objective of the study was to develop an approach for better understanding of the relationship between variables and response for optimum operating settings for maximum yield of watermelon crop using Central Composite Design and Response Surface ethodology. Response Surface Model evolved for response shown the effect of each input parameter and its interaction with other parameters, depicting the trend of response. Verification of the Fitness of the model using ANOVA technique shows that the model can be used with confidence level of 0.95, for watermelon production. Further validation of the model done with the additional experimental data collected demonstrates that the model have high reliability for adoption within the chosen range of parameters. The optimal value for each factor was found as 17.13tons/Ha of poultry manure, 13.3tons/Ha of cow manure and 18.1tons/Ha of goat manure. At optimal conditions, the actual value of the fruit weight of watermelon was 93.148tons/Ha. This translates to 37.3tons per acre piece of land of watermelon fruit weight for a period of 75-85 days after sowing. In addition, a peasant farmer can generate about 745,184 Kenya shillings within a period of 75 day in one acre piece of land at a low price of Kshs 20 per kilogram of watermelon fruit. RSM has resulted in saving of considerable amount of time and money hence recommended in similar study.Item Application of Simplex Lattice Design in Watermelon Production(2019) Muriithi, Dennis K.This paper discusses the use of Simplex Lattice Design approach to plan the experiment for yield of watermelon with an overall objective of optimizing the multiple responses of watermelon to organic manure. Multiple linear regression models have been adopted to express the output parameters (responses) that are decided by the input process parameters. Poultry manure, cow manure and goat manure were the independent variables to optimize the response values of interest that includes; watermelon fruit weight, number of fruits of watermelon per plant. Mixture experiments are appropriate to use when a researcher wishes to determine if synergism exists in mixing components which increases productivity. Three-component design presented in this study illustrated how to apply mixture designs in agricultural research. Mathematical Model evolved for response show the effect of each input parameter and its interaction with other parameters, depicting the trend of response. From, the equation of fruit weight and number of fruits, it can be concluded that goat manure has a more important role on watermelon production in the current study. Conclusively, the current study attained the optimal condition of 17.68 ton/Ha, 11.69 ton/Ha and 19.16 ton/Ha of poultry manure, cow manure and goat manure respectively, would guarantee the farmer a maximum yield of 22.13kg fruit weight of watermelon per plant and 7.74≈8 Fruit of watermelon per plant. The study exemplified that the development of statistical models for crop production can be useful for predicting and understanding the effects of experimental factors.Item BCOM 251: HUMAN RESOURCE MANAGEMENT(Chuka University, 2023-04-11) Chuka UniversityItem BHRM 111: FOUNDATIONS OF HUMAN RESOURCE MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 101: ECONOMICS(2025-04-12) Chuka UniversityItem BPLM 101: ECONOMICS(Chuka University, 2025-04-12)Item BPLM 102: MANAGEMENT MATHEMATICS(Chuka University, 2025-12-12) Chuka UniversityItem BPLM 211: STORES MANAGEMENT AND STOCK CONTROL(Chuka University, 2025-04-12) Chuka UniversityItem BPLM 214: RETAIL MERCHANDISE MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 216: PURCHASING POLICY AND STRATEGY(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 271: INTERMEDIATE ACCOUNTING(Chuka University, 2025-04-16) Chuka UniversityItem BPLM 311: SYSTEMS PRODUCTION MANAGEMENT(Chuka University, 2025-04-19) Chuka UniversityItem BPLM 324: LOGISTICS MANAGEMENT(Chuka University, 2025-04-08) Chuka UniversityItem BPLM 411: E-PROCUREMENT(Chuka University, 2025-04-19) Chuka UniversityItem BPLM 412: ETHICS IN PURCHASING AND SUPPLIES MANAGEMENT(Chuka University, 2025-04-16) Chuka UniversityItem Branding practices for fresh fruits and vegetable and the performance of commercial framers in Kiambu county, Kenya(European Journal of Business and Social Sciences,, 2016-12) Nkari,Isaac M.; Munyoki,Justus M.The objective of this study was to establish the influence of branding practices of fresh fruits and vegetables on performance of commercial farmers in Kiambu County. The population of study consisted of 213 commercial farmers of FFV in Kiambu County. The study adopted stratified random sampling in which 140 farmers were sampled from the seven sub-counties in Kiambu County. The study adopted a descriptive cross sectional survey design. Data was collected using a semi structured questionnaire and analyzed using both descriptive and inferential statistics. The study established a statistically significant relationship between branding practices and performance of commercial farmers. It was observed that majority of the farmers had not fully adopted branding practices and therefore didn’t benefit from branding. The study was limited by focusing on few constructs within the variables; relying on self reported data with no collaborative evidence and gathering cross sectional data on branding practices that take time to yield results. The study recommends that farmers should engage in branding practices for their fresh produce to improve performance. The government should encourage branding of fresh fruits and vegetables as a means of adding value to the products by putting in place the requisite infrastructure and legislation. Future studies should target other fresh agricultural products; increase the variables and constructs being investigated and target other counties with differing social economic and climatic conditions. A study designed with farmer characteristics as the independent variable and branding practices as dependent variable would add new dimensions to observed interactions and unveil extra relationships. A study adopting time series design would demonstrate the effect of branding practices throughout the life cycle of the product and increase objectivity in the collected data.Item Communication Strategies Inherent in Business Discourse by Miraa Traders of Igembe and Somali Origin(2014-10) Kobia, J. M.; Miriti, G.The main purpose of this paper was to analyse the communication strategies employed by miraa traders from Igembe and Somali origin, in their business discourse. The researchers were given the impetus to undertake this study because of the uniqueness exhibited in miraa traders’ discourse. The study aimed at establishing communication strategies depicted in their discourse and was guided by the Politeness Theory as advanced by Brown and Levinson (1987) and Communication Accommodation Theory by Giles (1971) to form the basis of its theoretical framework. The study was carried out at Muringene Market and in Maua Town in Kenya. It employed the social networks approach to identify participants. The purposive sampling procedure was used. Data was collected by tape-recording negotiations as miraa traders went on with their business interactions and through non-participants observation. Data analysis was largely qualitative. The study found out that miraa traders make use of several communication strategies such as inclusion, exclusion, directness, high level of informality, and volubility and taciturnity that form the basis of this studyItem DENOTATIVE MEANINGS OF NAMES GIVEN TO BUSINESSES IN CHOGORIA TOWN: A PRAGMATIC ANALYSIS(International Journal of Economics, Business and Management Research, 2019) Kinegeni, Mr. Loyford Kariuki; Atieno, Dr. ChristineNaming is an important aspect of our everyday life. Practically everything in the world has a name. This Article sought to provide a pragmatic analysis of names given to businesses in Chogoria town, Tharaka Nithi County in Kenya. The objectives of the study was to establish the denotative meanings of business names in Chogoria town. The study adopted a descriptive research design and used the Frame Semantic Theory to explain how encyclopedic knowledge can be used to arrive at the meanings of these business names. Literature was reviewed on meaning, naming, other studies on the same and how context determines meaning. Stratified sampling and purposive sampling were used to sample thirty business names from the various business types in the area of study to determine those names that would help achieve the objective. Interview schedule was used as the data collection instrument. The data was analyzed using the thematic analysis.