Types of Sex Programmes Aired on Vernacular Radio

Abstract

Vernacular FM radio is a fairly new mass medium in Kenya. This paper explains the types of sex programmes aired by vernacular radio in the country. It focuses on two radio stations broadcasting in Gikuyu language, a native language with the highest number of speakers in Kenya. The two radio stations in this study are Kameme FM and Inooro FM. The researcher listened to sex talk aired by the radio stations and transcribed the broadcasts. From the transcripts, it was possible to categorise the types of content broadcast. The study also gave questionnaires to 384 listeners to know what sex talk programmes they listened to. Sex talk in this study refers to radio broadcasts that address romantic love and sexual intercourse topics.