Tourism
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Item Determinants of religious Tourism branding tactics in Kenya: A cross sectional study(SAGE, 2016) Muriuki, Lemmy Mureti, Bururia,DavidShrines’ market appeal and authenticity drive religious tourism branding initiatives. Ideal packaging strate- gies further determine product performance in religious destinations. This article examined the potential contribution of market appeal and authenticity to religious tourism branding in the Kenyan Coast, Western, and Eastern regions. Multistage Cluster Sampling was used to sample 700 respondents. Surveys were con- ducted using structured interviews between February 2012 and April 2013. Questionnaires targeted commu- nities, tourists, and tourism developers. Questionnaires examined the types of shrines, utilization rate, perceived importance, and current development levels. It further assessed applicable religious tourism branding strategies within regions. Data analysis involved factor analysis, ANOVA, and t-tests. Results indi- cated that Kenyan shrines serve natural, physical, and cultural purposes, which determine their market appeal. New brands, line-extensions, and brand extensions emerged significant product branding strategies (p<0.05). Thus, it implied perceived loss of product authenticity.Item Dynamics of climate change adaptations on horticultural land use practices around Mt Kenya east region(Science PG, 2018-01-16) Kinoti,Kibetu Dickson, Jackson,Colbert Mutiso,Muthoni,Mwangi JoyceEastern slopes of Mount Kenya experienced widespread horticultural crop production after the establishment of Horticultural Crops Development Agency (HCDA) packing facilities within the region in the early 2000s. Favourable soils and climatic conditions triggered by growing export market demands have led to the changing patterns of agricultural land use practices in Mt. Kenya east region. The focus is now shifting to agro-diversification and land use intensification practices. The growing horticultural farming business in this region is impacting subsistence production, resource use as well as livelihood systems. This paper assesses the implications of climate change adaptation measures on household food security, gender roles and land management activities within the context of horticultural production land use practices. The findings ascertain that the region’s increasing agro-diversification activities are both coping strategies to the climate related changes and the social, political as well as economic transformations ushered in by devolutionItem PERCEIVED CONTRIBUTION OF SPORTS FACILITIES’ ATTRIBUTES ON SPORT TOURIST DEMAND AND SOCIO-ECONOMIC BENEFITS IN NAKURU MUNICIPALITY(Chuka University, 2021-11) ODERA, JOHNSports tourism is among the leading tourism segments which contribute to National Domestic Product (NDP) for many countries. In Kenya, the sports tourism initiatives are concentrated in the major urban centres where the sports facilities are sufficient. Sports activities in many other places that have limited capacities in sports facility development are less developed and given very minimal attention. This underdevelopment leads to uneven distribution of economic benefits from sports tourism initiatives in most of the areas in Kenya. Consequently, ineffective policies are developed which further reduce the sports tourism related benefits in many destinations. Nakuru municipality sports policy prioritizes the development of sports facilities, renovating the old ones and the use of sports as an industry for promotion and development. While the latter issues have been clearly outlined in the county policy the effectiveness of attaining these benefits has not been established. This study sought to investigate the perceived contribution of sports facilities development attributes on sports tourist demand, contribution on social and economic benefits in Nakuru Municipality. Despite of the Municipality having sports policies in place, there were no clear evidence to show the benefits harnessed from sports activities. Whereas Machakos and West Pokot counties have reported benefits such as children mobility to school, employment opportunities and place identity Nakuru Municipality remained an area of research. The objectives of this study were; to determine the perceived contributions of sports facility attributes on sports tourism demand in Nakuru Municipality, to determine the perceived contributions of sports facility attributes on sports tourism social benefits in Nakuru Municipality and to determine the perceived contribution of sports facility attributes on sports tourism economic benefits in Nakuru Municipality. The study adopted a descriptive cross-sectional study design with a target population of 57,282 people in Nakuru Municipality. 384 respondents were selected using cluster random sampling technique. The study was guided by the triple bottom line model developed by Hubbard (2009). Primary data was collected from the local communities, the sports tourism facility operators and owners while the secondary data was collected from the relevant books, journals and articles. Statistical Package for Social Sciences (SPSS) was used for data analysis. Categorical Regression (CATREG) was used to analyze the test variables. Significant differences were observed at p < 0.05. The results indicated that the data collected was reliable with an alpha value of r ≥ 0.7. Sports facility attributes were established to be significant in contributing sports tourism demand as indicated by their p-values; 0.00**, 0.00** and 0.00** for quality, accessibility and number of sports facilities respectively. Sports facility attributes in Nakuru Municipality accounted for approximately 58% of sports related benefits.Item INFLUENCE OF EVENT TOURISM DEVELOPMENT ON COMMUNITY HOUSEHOLD INCOME IN ISIOLO NORTH CONSTITUENCY, KENYA(Chuka University, 2021-11) WANG’ONDU, KEZIA WAMBUIEvents tourism is a specialty form of tourism that entails travel for purposes of attending and or participating in major one-time or recurring functions of limited duration. Event tourism incorporate different types of events which are a source of revenue generation at the destinations where the events are held. Isiolo North Constituency is characterized by pastoralist communities who, have unstable incomes. The constituency has limited administrative and management structures that would develop event tourism to access to basic social amenities by the local community. The purpose of the study was to assess the influence of event tourism development on community household income in Isiolo North Constituency. The objectives of the study were; to establish the influence of motivation on community household income, to determine the influence of high event tourism attendance on community household income, to determine the influence of event tourism diversification on community household income and lastly to determine the influence of community participation in event tourism on community household income in Isiolo North Constituency. The study employed descriptive survey design. The population of the study was adult community members. The study utilized a sample size of 409 respondents. Data was collected using questionnaires and interview schedules, questionnaires were served to 380 community household heads, a number that was obtained proportionately per Ward. Interview schedules were served to 7 tourism officers and 22 senior tourism managers of medium sized hotels who were obtained purposively. Data was analyzed by descriptive statistics and logistic regression at α=0.05. For the first hypothesis, the odds of social drivers and organizational drivers in promoting tourism related occupation were 0.867 and 1.031 respectively. The odds of high event tourism attendance influencing community household income was 1.25. The predicted odds of event tourism diversification influencing local community members to live in non-rented houses was 0.905. Lastly, in the fourth hypothesis, the odds of decision making and community involvement in event tourism planning influencing the number of working household members was 0.747 and 0.686 respectively. However, despite the predicted odds in all the four hypotheses, none of the null hypotheses could be rejected as the p-values were greater than the alpha (0.05) in all cases. The study recommended that the County Government should come up with appropriate policies that offer incentives to the community and tourism business operators to increase the rate of event tourism development. The National Government through different parastatals and the private sector should aggressively market local events so that they attain regional recognition and eventual international recognition.