Faculty of Humanities and Social Sciences

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Accounting for Post-Verbal Affixes on the Kĩmwĩmbĩ Verb
(Research on Humanities and Social Sciences, 2016) Kĩnyua,AnnHidah and Mũriũngi, Peter
Bantu languages are known to cluster affixes on the verb root, some before the root and others after the verb root. Each of these affixes carries some meaning that contributes to the final meaning of the verb. This raises the question as to whether there are any principles that guide these combinations, and whether these affixes occur in any particular order. This paper is an account of all the suffixes that may occur on the Kĩmwĩmbĩ verb, as well as the order in which they occur, starting with the plugs that are idiomatic with the root and on outwards to the affix that occurs farthest from the root. The semantic import of these morphemes has also been dwelt upon as most of them are valency-changing. The paper also presents the variations in their occurrences, the associated phonological and syntactic processes as well as the constraints surrounding their occurrences. The population for the study was all Kĩmwĩmbĩ verbs containing post- verbal affixes and data for the study was obtained from respondents from Tharaka-Nithi sub-county, Kenya, who are competent speakers of Kĩmwĩmbĩ and who were purposively sampled. The instrument of data collection was a structure generation exercise based on Kĩmwĩmbĩ verbs. Data was also gathered using introspective reports. Researcher-generated structures were also instrumental in informing the analysis. This being a qualitative and descriptive study, data was analyzed in terms of words, phrases and sentences and rules were developed and discussed to account for the affix manifestation on the verbs. The data has been presented in the light of the Principles and Parameters theory. The results demonstrate that suffix occurrence on the agglutinated verb is orderly relative to the first affix to occur after the root. This study contributes new data for the continuing analysis of Kĩmwĩmbĩ, a language that is yet to be fully analyzed. It also contributes to the linguistic theory by advancing knowledge on the morphology of Bantu verbs and the typology of African languages
Ad-Theatre Techniques: Motifs of Orality and Popular Culture in Kenya’s Radio
(Chuka University, 2019-09) Njogu, Jackson Gikunda
This is a study of theatre by its persuasive function in commercial contexts. Specifically the study is a critique of the influences of orality and popular culture on audiences in commercial set ups as evident in dramas of radio advertising. It begins from the awareness that the drama genre has been at the heart of Africa’s rich literary heritage, and that it still finds use in contemporary spaces through mass media. Since the advent of radio in Africa drama has been a preferred technique of radio advertising in Kenya, yet scholarly research on drama as a persuasive genre through the radio medium remains scant. This is in spite of the fact that advertising communities are already aware of its marketing potential. The purpose of this study is thus to examine some of the techniques that drama uses in radio advertising, based on the assumption that because advertisements are made to woo buyers, the genre possesses strong rhetorical elements that can render for scholarly analyses. The study demonstrates the awareness that drama has been a cultural production in Kenya, and that orality has always punctuated dramatic practice at every phase of its development both in form and motif. Secondly, it demonstrates the eternal presence of oral leitmotifs in contemporary use especially in advertising discourses. The study uses a qualitative design. Data is in the form of audio records of advertisements that use the technique of drama in radio which have been transcribed, translated and analyzed to arrive at conclusions about the persuasive strategy of orality and popular culture in the radio medium. Since radio is a purely audio-acoustic media just like primary orality, Walter Ong’s theorizing about transiting from primary orality to typographical forms has been employed to enable us understand the psychodynamics of audio-acoustic messages, and what makes them click so easily with audiences. His views about ‘imagined audiences’ have also been used. In the first chapter we have established a background to the study. The second chapter deals with the literature review and theoretical framework. In chapter three we discuss the study methods while in chapter four we analyze selected data in terms of the oral motifs used using Walter Ong’s structural-functional theorizing in Orality and Literacy: The Technologizing of the Word. In chapter five the thesis analyzes the use of popular culture as a marketing strategy, while chapter six deals with thesis summary, conclusions and recommendations for further study. The study finds that aspects of indigenous theatrical forms based in primary orality feature prominently in drama-mediated advertisements, and that these features illuminate on the psychology and philosophy of radio listeners, and that advertisers prefer modeling their content on trendy topics adorned in literary stylistics. These findings are important because they affirm the enduring nature of orality in modern times. They also point to practical applicability of orality in modern discourses on one hand, and on the other, awareness that adverts strongly suggest the ways in which Kenyan consumers understand their world.
Assessment of Peace Building Strategies Employed by The Presbyterian Church of East Africa in Enhancing Inter-Ethnic Harmony in Kenya
(Chuka University, 2019-09) Mwamba, Julius Guantai
Ethnic conflicts remain the biggest setback to the development of many African nations and Kenya is not an exception. The Church has a mandate to make use of her divine mission in building peace and fostering reconciliation in the society. In response the PCEA initiated several peace building strategies aimed at enhancing inter-ethnic harmony in Kenya. Despite the Church in Kenya playing a great role in the promotion of harmony, ethnic conflicts continue to escalate in various parts of the country. This study therefore investigated the efficacy of peace building strategies of Presbyterian Church of East Africa in enhancing inter-ethnic harmony in selected in Kenya. The study adopted a descriptive survey research design. The study target population was 1,624,345 PCEA members in Nakuru west, Nakuru east, Njoro, Elburgon, Laikipia, Eldoret and Mombasa presbyteries where inter-ethnic conflicts are dominant. Purposive and simple random sampling techniques were used to select 384 respondents comprising of 342 church members, 38 church elders and 14 church ministers. The instruments for data collection were questionnaires for the Church elders and members, structured interview guide for Church ministers and focus group discussions for inter-ethnic violence victims. Piloting involving 76 respondents was done in from Nakuru East presbytery. Using Spearman Brown Prediction formula by split half technique, a reliability coefficient of 0.71 and 0.74 were realised for the questionnaires for church members and church elders, respectively. This was accepted because an alpha value of 0.7 and above is considered adequate for making accurate group inferences. Religious studies and other experts from the Faculty of Humanities and Social Sciences of Chuka University ascertained the validity of the instruments. Data was analysed using descriptive statistics with help of the statistical package of social sciences (SPSS) version 21.0 for windows and presented in frequency distribution tables. This study found that radicalization, imperialism; ideological polarization and inter-communal violence being increased by competition over the fruits of devolution and elite manipulation of local communities were the major emerging issues responsible for inter-ethnic conflicts. It also established that the use of sermons, pastoral care and counselling, Bible study, peace building workshops, prayer movements, mainstreaming of Church standing groups; policy development by the General Assembly, lobbying and having a peace desk have seldom achieved much in fostering inter-ethnic harmony in Kenya. The study suggested the church needs to intensify recruitment and training of peace agents through seminars and workshops to enhance their competency and hence enhance effectiveness. The study concluded that that the PCEA’s involvement in peace building had Biblical, pastoral and theological justification. The findings of the study will assist policy makers to develop effective community-based programmes to mitigate ethnic conflict and also contribute to knowledge in the area of morality and religion. The findings may also be used by religious bodies keen to promote religious teachings aimed at advocating sound moral values and ethics among members of the society. The findings may provide valuable empirical data to Non-Governmental Organizations working in collaboration with the Church to provide community based tailored approaches to fight ethnic violence.
AUDIENCE PERCEPTION OF VERNACULAR TELEVISION CONTRIBUTION TO SOCIAL DEVELOPMENT: THE CASE OF BAITE TV IN MERU, KENYA
(Chuka University, 2019-09) NKANATHA, JOHN KIMATHI
Television is today the most pervasive mass medium worldwide. The contribution and influence of mass media in the daily lives of audiences cannot be gainsaid. Vernacular television channels are a new phenomenon in the Kenyan media landscape having been introduced in 2011. While mainstream media use the two official languages, and target a bigger national audience, vernacular TV stations are unique in the content of programmes and the choice of language used in their broadcasts. The TV stations’ are community based where the indigenous language is used. Other than the traditional roles of media, the contribution of vernacular TV in social development especially in Kenya, has barely been studied. The study examined the audience perception of the role played by Baite TV, a vernacular TV station based in Meru County, Kenya, in the social development of the community. It examined how and whether the station is an effective means of fostering development within the community that it serves. The study focused on four objectives: to assess the role played by content in Baite TV Station programmes, to examine the strategies used by Baite TV Station to effect social development to assess the coverage and reach of Baite TV programmes, to establish how the audience perception Baite TV programmes. A descriptive survey research design was adopted in this study. Questionnaires and an interview schedule were used to collect data from adult viewers aged 18 years and above and from media practitioners and owners. The study was conducted in four purposively selected sub-counties in Meru County. Purposive sampling was used to get the respondents. The study was grounded on the Agenda Setting and Uses and Gratification theories. The key findings were that besides the primary functions of television, vernacular television can be used to mobilize the community to pool their resources and implement projects that can improve the social development of the community. Other findings were that vernacular television is accessible to viewers across socio-economic barriers. Unlike mainstream media which are urban based, vernacular TVs are rural based and provide grassroot support to communities in their villages. Due to their proximity, they are in constant contact with the community, they are accepted by the community and the community participates in implementation of projects. The community values vernacular TVs for their direct involvement in the community’s social development. Vernacular TVs reach the communities in their localities and using the local language, identify their needs and prioritize the projects that will improve the living conditions of the people. This study contributes to knowledge by showing other functional roles of vernacular TVs including promoting social development, upholding culture and uniting the people. This study focused on the role played by vernacular television medium in social development. Further research can be conducted to ascertain roles other than the four that the media play and other aspects of involvement by vernacular television. This study focused on one vernacular television station based in Meru County due to its unique approach to solving problems afflicting the society. Studies can focus on other stations and in other counties to ascertain their contribution to social development. During this study it emerged that vernacular television stations have many operational challenges when compared to state funded and mainstream media. A study can be done to bring out all the challenges and propose possible mitigations to surmount the challenges. There is need to find out the reason for the low intake of technology in the Meru area yet the emphasis today is on information communication and technology for development.
Awareness and Utilization of Electronic Resources by Humanities and Social Sciences Faculty Members in Universities:A Case of Chuka University
(IJSSAH, 2018-06-25) Nyaboke ,Onsinyo,Charity,Mbugua,,Ngereki,Anthony
ThestudysoughttoinvestigatetheawarenessandutilizationofelectronicresourcesbyacademicstaffintheHumanitiesandSocialSciencesFacultyatChukaUniversity,Kenya.Thepurposeoftheinvestigationwastoinquireabouttherespondents’ appreciationoftheresources,levelofutilizationbasedonavailabilityandaccess,benefitsderivedfromusageaswellaschallengesencountered,asaresultofusage.Thestudyadoptedthedescriptivesurveyresearchdesign.Thefindingsrevealedthat82%oftherespondentswereawareoftheelectronicresourcessubscribedtobytheUniversityandthatand86%oftherespondentsutilizedtheresourcestwoorthreetimesaweek.Thestudyidentifiedinconsistentinternetconnectivity,Lackofcomputerskills,slownetwork,poweroutageandirrelevantelectronicinformationresourcesashindrancestotheutilizationoftheseelectronicresources.ThestudyrecommendsenhancementofInformationandCommunicationTechnology(ICT)networkorbandwidth,increasingthenumberofInformationandCommunicationTechnologies,provisionoffacultyspecificusertrainingandinformationliteracyinstruction,andincreasingmarketingstrategies
CDEV 00140: BASISC FUNCTIONS OF MANAGEMENT
(2023-04-13) CHUKA UNIVERSITY
CDEV 0140: BASIC FUNCTIONS OF MANAGEMENT
(0023-04-13) CHUKA UNIVERSITY
CDEV 0141: PRINCIPLES OF DISASTER MANAGEMENT
(0023-04-13) CHUKA UNIVERSITY
CDEV 0141: PRINCIPLES OF DISASTER MANAGEMENT
(0023-04-13) CHUKA UNIVERSITY
CDEV 0205: NETWORKING, LOBBYING AND ADVOCACY
(CHUKA UNIVERSITY, 0023-04-11) CHUKA UNIVERSITY
CDEV 0206: COMMUNITY MOBILIZATION AND PARTICIPATION
(CHUKA UNIVERSITY, 0023-04-12) CHUKA UNIVERSITY
CDEV 0209: COMMUNITY HEALTH
(CHUKA UNIVERSITY, 0023-08-28) CHUKA UNIVERSITY
CDEV 0210: FAMILY STUDIES
(CHUKA UNIVERSITY, 0023-04-13) CHUKA UNIVERSITY
CDEV 211: RESOURCE MOBILIZATION FOR DEVELOPMENT
(CHUKA UNIVERSITY, 0023-04-11) CHUKA UNIVERSITY
CDEV 215: CIVIL SOCIETIES AND DEVELOPMENT
(CHUKA UNIVERSITY, 2023-04-21) CHUKA UNIVERSITY
CDEV 223: PARTICIPATORY METHODOLOGIES IN COMMUNITY
(CHUKA UNIVERSITY, 2023-04-13) CHUKA UNIVERSITY
CDEV 250: COMMUNITY DEVELOPMENT AND ECOTOURISM
(CHUKA UNIVERSITY, 2023-08-30) CHUKA UNIVERSITY
CDEV 252: SOCIAL MARKETING AND DEVELOPMENT
(CHUKA UNIVERSITY, 2023-08-31) CHUKA UNIVERSITY
Colonialism and The Agikuyu Women’s Indigenous Knowledge Systems on Food Crop Production in Kiambu, Kenya, 1902-1963.
(Chuka University, 2019-09) Muraya, Martha Wanjiru
The interaction between the European colonialist in Kenya and the Agikuyu people influenced the indigenous Knowledge systems related to food crop production. Particularly, the introduction colonial policies and practices undermined the vital role of the Agikuyu Women’s Indigenous Knowledge Systems (AWIKS) on food crop production and instead they viewed them as uncivilized and backward. Therefore, the purpose of study was to analyze the implications of colonialism on the AWIKS on food crop production in Kiambu County from 1902 to 1963. The main objectives of the study were; to explore the Agikuyu women’s indigenous knowledge systems on food crop production in pre-colonial Kiambu upto 1902, to examine the implications of European colonial policies and practices on the AWIKS on food crop production, and further to find out the effect of disregard of AWIKS on the availability of food in Kiambu. The study employed descriptive research design and it was also guided by the Neo-Marxist theory that looked at the relationship between women and the process of colonial capitalist development. The study was done in three sub-counties of Kiambu West, namely, Limuru, Lari and Kikuyu. The sample size was guided by the concept of data saturation in an interview based research. The main source of information was oral interviews, archival records analysis and secondary data. Oral interview data was analyzed using Statistical Package for Social Scientists (SPSS) and reported using basic simple descriptive statistics such as percentages, frequencies, and tables. The study established that in pre-colonial set up, the Agikuyu women of Southern Kikuyuland (present Kiambu County) commanded detailed indigenous knowledge on weather observation and prediction, quality seed selection, indigenous farming methods, harvesting, storage and preservation in order to ensure enough food crop production in the households. In addition, the European colonial undermined the AWIKS on food crop production during the establishment of commercial crop production, land alienation and forced labour policies. Sixty (88.2%) of the respondents mentioned that between 1902 and 1963 most of the Agikuyu people were moved from their indigenous land and were pushed to poor, marginal and unproductive reserve areas where they did not have enough experience and accumulated indigenous knowledge system of the new agro-ecosystem. In addition, 29 (42,6%) of the respondents felt that the Europeans neglected most of the drought tolerant food crops in favour of fast growing commercial crops. Women were also forced to provide cheap labour in the European plantations and projects, a move that led to neglect and undermining of AWIKS on food crop production. The study also found out that during the period of political instability food crop cultivation was very little and this led to marginalization of AWIKS on food crop production. The research concluded that the integration of the Agikuyu women in colonial policies and practices undermined, neglected and pushed to the periphery the important role of AWIKS on food crop production. Therefore, the integration of AWIKS and western scientific agricultural knowledge on food crop production could be an effective way of ensuring food security.
Consumers’ Uses and Gratifications of Commercial Websites Advertising in Kenya: A Case of Nairobi
(Chuka University, 2019-09) Nabea, Henry Nkoru
Commercial websites can be considered as ways of promoting businesses whereby companies use online advertising in order to focus on ways of increasing the sales of a service or a product. Practitioners and researchers are in unison by indicating that such websites have many potentials in the business arena. Numerous studies done on purposes and gratifications are in traditional media and internet general use. The knowledge relating to usage and gratifications of commercial websites advertising in Kenya remains scanty. This research addressed this gap by applying Uses and Gratifications Theory (UGT) as a structure to analyze usage and gratifications of business websites in Nairobi, Kenya. Therefore, this study aims at analyzing consumers’ usage of commercial websites, gratifications gained from these websites and the challenges experienced by the users while online. This study applied descriptive research approach to gain knowledge of underlying consumers’ usage and gratifications of Kenyan commercial websites advertising. It focused on Nairobi the capital city, which was purposely selected and preferred because of its well-developed communication infrastructure; electricity supply, fibre optic cable internet connectivity and has the highest number of internet (4G) users with 85% of all Facebook users in Kenya residing in Nairobi. This study used selective purposive sampling procedure as it allowed a deeper understanding of the research objectives. The sampling frame consisted of Nairobi’s commercial websites users with a sample size of 384 respondents from a target population of one million users. Structured questionnaires were used in collecting primary data distributed to commercial web users in cyber cafes, academic institutions, and offices in the Central Business District. Descriptive statistics was used to evaluate collected data using categories based on research objectives using SPSS. This study established that the most common reason users offered for visiting commercial websites was to share media such as pictures, videos, music and blogs. Six categories of reasons for using commercial websites were identified as socialization, information seeking, convenience, entertainment, relaxation and passing time. This research also found that the most widely held gratification obtained from using commercial websites was to share media content, such as pictures, videos, music and blogs. This is classified under socialization. The other gratifications obtained were categorized as information, convenience, entertainment, and relaxation and passing time. The challenges faced by commercial websites users identified in this study were slow loading, clutter, high costs, fraud, identity theft, and complexity of use. The reasons as to why consumers avoid certain commercial websites were found to be immorality, addiction, risk of loss of money, manipulation and poor advertisements. The research findings suggests useful guidelines and commendations for companies in search of establishing a presence on the web, as well as web-based businesses. It also offers an understanding of consumers’ usage and fulfilments of commercial web advertising. This study will benefit online businesses, online researchers, webmasters, e-entrepreneurs and e-marketers on how best to persuade and serve clients through management of online advertising platforms.

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