Development of interactive web portal for Kenyan tea.

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Date

2015

Journal Title

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Volume Title

Publisher

Chuka University

Abstract

In Kenya the tea sector’s growth is dependent on tea production, marketing and research. For better performance of these key areas, information flow is critical. However, the information flow is still poor due to lack of an effective information delivery system. Although development of web sites and other cross platform tea information systems have made information sharing easier and faster than ever, their dynamic, unstructured nature and lack of necessary level of interaction limit their potential in the information delivery. The exponential growth of these resource platforms has also resulted to scattering of the information widely which makes it difficult for users to obtain the desired information efficiently. Marketing is also ineffective due to lack of an online marketing tool for the Kenyan tea, and with the increased global market competition posed by the major tea producers in the world including China, India and Sri Lanka, Kenya is faced with major threats in maintaining its tea market share. In this project an interactive web portal was developed as a resource platform for tea, that would bring together the tea information into an integrated “one-stop shop” for improved efficiency in information access and retrieval, and to provide a marketing platform for the Kenyan tea. The development process involved; designing of web portal architecture, development of the system components, system testing and hosting the program on World Wide Web. The following utilities with outstanding features were used to develop the portal; Joomla! 3.2, XAMPP, PHP5.3.1, MySQL 5.1.41, PhpMyAdmin, Adobe Dreamweaver CS6 and site extensions including; PixSearch, Joom!Fish, VirtueMart and JomSocial.The web portal was then evaluated in JKUAT based on organization of information, friendliness of the user interface and efficiency in information access and retrieval.

Description

library@chuka.ac.ke www.chuka.ac.ke

Keywords

Kenyan Tea Sector, Interactive Web Portal, Tea Information Systems, Online Marketing Platform, Information Delivery System, Tea Marketing, Web-Based Resource Platform, Joomla!, XAMPP, PHP, MySQL, VirtueMart, Joom!Fish, JomSocial, Web Portal Architecture, Cross-Platform Information Access, One-Stop Information Hub, Agricultural Information Systems, Tea Market Competitiveness, Information Integration, User Interface Design, Information Retrieval Efficiency, Web Application Development, Digital Marketing Tools

Citation

Ngige, W. J., Kinyua, K. J., Gitonye, W. C., Kariuki, D. and Mwangi, J. (2015). Development of interactive web portal for Kenyan tea. Isutsa, D. K. (Ed.). Proceedings of the First International Research Conference held from 29th to 31st October, 2014 in Chuka University, Chuka, Kenya, 291-302 pp.