Browsing by Author "Richard Mwenda Mate1 , France Aloyce Shayo2 and Isaac Micheni Nkari3"

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    Influences of Technological Competencies and Environmental Practices of Corporate Social Responsibility On Consumer Brand Preference
    (International Journal of Business Management and Economic Review, 2023-08-20) Richard Mwenda Mate1 , France Aloyce Shayo2 and Isaac Micheni Nkari3
    The broad objective of this study was to establish the moderating effect of technological competencies on the relationship between environmental practices of corporate social responsibility and consumer brand preference for mobile phone services in Kenya. Data were collected using a structured questionnaire and analyzed through descriptive and inferential statistics. Findings suggest that technological competencies significantly moderate the relationship between environmental practices of corporate social responsibility and customer brand preference. These findings call for continuous involvement of mobile phone service companies in corporate social responsibility practices as it positively influences consumer brand preference. Future research should aim at establishing contextual and geographical differences in consumer preferences by targeting other countries with different social economic conditions.