Browsing by Author "Richard Mwenda Mate"

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    Exploring the effect of environmental practices of corporate social responsibility on consumer brand preference in Kenya
    (International Journal of Science and Research Archive,, 2024-12-28) Richard Mwenda Mate; Isaac Micheni Nkari; Catherine Kathure Kaimenyi; France Aloyce Shayo
    The purpose of this study was to establish the effect of environmental practices of corporate social responsibility on consumer brand preference for mobile phone services. Data was collected using a structured questionnaire and analyzed using both descriptive and inferential statistics. The study was conducted in Tharaka Nithi County, Kenya and established that environmental practices of corporate social responsibility had a statistically significant positive effect on consumer brand preference. The study unveiled that consumers are aware of environmental conservation measures, provision of waste disposal bins, tree planting and waste minimization. This has an effect on their perceptions, attitudes and ultimately their brand choices. This indicates the need for undertaking environmental practices of corporate social responsibility because they have a positive impact on consumer brand preference.
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    Influences of technological competencies and ethical practices of corporate social responsibility on consumer brand preference
    (International Journal of Science and Research Archive, 2025-01-15) Richard Mwenda Mate
    The broad objective of this study was to establish the moderating effect of technological competencies on the relationship between ethical practices of corporate social responsibility and consumer brand preference for mobile phone services in Kenya. Data was collected using a structured questionnaire and analyzed through descriptive and inferential statistics. Findings suggest that technological competencies significantly moderate the relationship between ethical practices of corporate social responsibility and customer brand preference. These findings call for continuous involvement of mobile phone service companies in corporate social responsibility practices as it positively influences consumer brand preference. Future research should aim at establishing contextual and geographical differences in consumer preferences by targeting other countries with different social economic conditions.