Browsing by Author "Peter Gituma, Kimathi"

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    THE IMPEDIMENTS OF VIABLE ENTREPRENEURIAL OPPORTUNITY IMPLEMENTATION ON PROMOTING SUSTAINABILITY OF WOMEN OWNED FAST FOOD SMALL AND MEDIUM ENTERPRISES IN CHUKA TOWN
    (Chuka university, 2021) Peter Gituma, Kimathi
    Women owned SMEs in Sub-Saharan Africa continue to record poor performances compared to their male counterparts. Women entrepreneurship represents a vast untapped source of innovation, job creation and economic growth in the developing world which has a root in viable opportunity implementation which impediments them to promote a viable fast food enterprise. The World Economic Forum shows little progress in narrowing the economic gap between women and men, yet not all is lost! Innovative initiatives to promote women’s entrepreneurship driven by both the private and public sectors are on decline which worries more. The barriers to women’s entrepreneurship are various: Women face greater obstacles in accessing affordable credit facilities, absence of business plan and limited entrepreneurial skills. The target population was 50 women owned fast food enterprises registered under Tharaka Nithi. 100 Respondents were sampled from owners of 50 SMEs meaning 2 were taken from each enterprise. Data was collected using a 5-point Likert scale questionnaire to gather perception from the respondents. Based on the study found that most of the women entrepreneurs did not possess relevant entrepreneurial skills and also limited access to affordable credit facilities, at the same time they missed business plan necessary to guide them in implementation of the business opportunities. Some of the recommendations includes availing trainings to women entrepreneurs through capacity building, linking women to affordable credit facilities, opening them to networks and exchange programmes. Those who embrace women’s entrepreneurship as an opportunity are likely to reap the rewards in new market opportunities and higher development impact. Keywords: women, entrepreneurial opportunities, implementation, sustainability Small and Medium, Enterprises
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    TECHNOLOGY APPLICATION IMPEDIMENTS ON BUSINESS IDEA SCREENING AND SUSTAINABILITY OF AGRO-BASED YOUTH OWNED SMALL AND MEDIUM ENTERPRISES IN MERU COUNTY Peter Gituma Kimathi Faculty of Business Studies, Chuka University, P. O. Box 109-60400. Chuka, Kenya.
    (Chuka university, 2021) Peter Gituma, Kimathi
    This paper is focused examining some of the challenges faced by youth in applying modern technology in screening business ideas before implementation to enhance management of sustainable agri-based small and medium scale enterprises (SMEs) in a competitive economy particularly these hard times of unemployment and unpredictable social distress like Covid -19. This study explored the phenomenon of idea screening which expands current understanding of how youth perceive ideas for innovative agro-based projects in determining quality production and value addition. The study critically and contextually examined the best practice among youth in screening business ideas which will not only help Kenyan small and medium scale enterprises to survive and sustain the hard times but rather grow steadily and so become strong enough to contribute their quota to sustainable development in Kenya. Some of the impediments on idea evaluation/screening among youths which sets out objectives includes limited capital, absence of innovation, poor networking. The study applied descriptive survey design. The target population was 20agri-based youth owned enterprises registered under Meru county Government. 40 Respondents were sampled from owners of 20 SMEs meaning each enterprise contributed 2 respondents. Data was collected using a 5-point Likert scale questionnaire to gather perception from the respondents. Based on the findings the following were revealed impediments: in access to seed capital, poor networking and lack of innovation. Some of the key recommendations includes sourcing for cheap and reasonable capital, capacity building, enhancing forums for interactions, and platforms for innovation, benchmarking, exchange programmes. Keywords: idea screening, SMEs, Sustainability, Limited Capital, Innovation, Networking,