Browsing by Author "Peter, Dr. Christine Atieno"

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CATEGORIES OF DISCOURSE MARKERS USED IN GICHUKA SPEECH
(International Journal of Creative Research and Studies, 2019-06) Peter, Dr. Christine Atieno; Kirimo, Ms. Elsie Njeri
Discourse markers are linguistic items that are frequently used in the course of daily communication. These are not only connecting words that contribute to cohesion of discourse but are also crucial tools for achieving intended communicative purposes in the course of discourse. Studies have been carried out on discourse markers as used in other languages of the world but since every linguistic variety is unique and culture dependent, it is not obvious that these linguistic items are similar in all languages. The goal of this article is to provide an analysis of Gichuka discourse markers. The objective is to categorize discourse markers in Gichuka speeches. The article is guided by the Relevance Theory by Sperber and Wilson. It utilizes qualitative research technique and it was carried out in Chuka, Meru South Sub County, Tharaka-Nithi County, Kenya. The population includes all discourse markers captured in social events conducted in Gichuka. Five real life events conducted in Gichuka were purposively sampled. Data was collected using an observation schedule that was used to record the contextual information, and a guiding card was used to record the types of discourse markers realized. The transcribed discourse markers were ninety-two. Guided by the principles of relevance, ninety-two discourse markers used in Gichuka speeches were identified and classified. It was established that Gichuka has a number of discourse markers and the most commonly used types of these discourse markers are topic markers and message related markers. The findings enhances the analysis of Gichuka discourse markers and adds to the existing knowledge on the analysis of discourse markers in various languages. It specifically enriches knowledge on the application of the tenets of the Relevance Theory.
Challenges Facing Corporate Communication in Public Universities in Kenya
(IOSR Journal of Humanities And Social Science (IOSR-JHSS), 2021-03) Munyi, Jessee Mutugi; Peter, Dr. Christine Atieno
In the management world today, it’s widely accepted that the future of any organization critically depends on how it is viewed by key stakeholders. Several research studies have shown that corporate communication when effectively used can help organizations acquire goodwill to operate among their stakeholders. The bulk of these studies, however have been conducted in business organizations, government ministries and parastatals. There have been few studies investigating the effectiveness of corporate communication in academic institutions yet the phenomenon of lack of the goodwill granted by stakeholders. The study sought to investigate the challenges facing corporate communication as a management tool in public Universities in Kenya. The study was guided by the Legitimacy theory, Stakeholder theory and the Stakeholder Salience Model. The scope of the study was four public universities in Kenya. The target population for the study was 2040 administrative staff working in public universities in Kenya where a sample size of 334 administrative staff was used. The objective of the study was to: explore the challenges facing corporate communication as a management tool in Public Universities. The study adopted a descriptive research design. Primary data was collected through use of semistructured questionnaires. Additionally, interview guides were used to get insights from students and external publics. Quantitative data was analyzed using descriptive statistics while qualitative data was analyzed using content analysis which involved identification and classifying findings based on themes. The study found that a number of challenges were hindering corporate communication including. failure by Universities to measure communication for both internal and external stakeholders, failure by Universities to take into account contribution of communication practitioners in governance decisions, lack of involvement of stakeholders when implementing organizational change and lack of inducting new employees on communication skills, Universities have not put in place stakeholder communication strategies and communication policies, communication offices are under-funded making execution of communication plans a major challenge and most Universities are yet to fully embrace social media platforms by collecting statistics on their utilization in order to inform decision making. Furthermore, social media policies have not been formulated and implemented in most Universities.
Corporate Communication Types Employed in Public Universities in Kenya
(THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2019-06) Munyi, Jesee Mutugi; Peter, Dr. Christine Atieno
In the management world today, it’s widely accepted that the future of any organization critically depends on how it is viewed by key stakeholders. Several research studies have shown that corporate communication when effectively used can help organizations acquire goodwill to operate among their stakeholders. The bulk of these studies, however have been conducted in business organizations, government ministries and parastatals. There have been few studies investigating the effectiveness of corporate communication in academic institutions yet the phenomenon of lack of the goodwill granted by stakeholders is well and alive in universities. The proposed study sought to investigate the effectiveness of corporate communication as a management tool in public Universities in Kenya. The study was guided by the Legitimacy theory, Stakeholder theory and the Stakeholder Salience Model. The scope of the study was four public universities in Kenya. The target population for the study was 2040 administrative staff working in public universities in Kenya where a sample size of 334 administrative staff was used. The objectives of the study were to: survey the types of corporate communication used in Kenyan Public Universities; The study adopted a descriptive research design. Primary data was collected through use of semi-structured questionnaires. Additionally, interview guides were used to get insights from students and external publics. Quantitative data was analyzed using descriptive statistics while qualitative data was analyzed using content analysis which involved identification and classifying findings based on themes. The study found that Universities were practicing mainly four types of corporate communication (stakeholder relations, corporate branding, reputation management and change communication).