Browsing by Author "Muriungi, P.K"

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    Hate Speech in The Creation of Socio Political Dominance in Kenyan Parliamentary Debates.”
    (Chuka University, 2017) Peter, C.A; Muriungi, P.K; Mukuthuria, M
    Speech can vary in meaning and implication. It is generally intended to be communicative but it can sometimes fail to do so. Speech can become something more than a vehicle for the communication of propositional knowledge. Speakers can manipulate language to evoke the emotions of recipients, hence becoming “damaging speech” as opposed to speech that does not evoke negative emotions. What is said or written can have devastating effects on an individual and the society at large. There are aspects of text that should be incorporated for it to be considered acceptable. The objective of the study was: To identify and discuss hate speech as a linguistic strategy used by parliamentarians in the creation of socio-political dominance. The study also analysed language used in debates in the national assembly by identifying hate speech as a linguistic strategy. Descriptive research design was used. Sample texts were studied using Foucauldian Discourse Analysis theory. This theory looked at how the society is moulded by language that shows various power relationships. Qualitative data was collected using a guiding card to identify utterances that had the potential of being classified as hate speech. The study identified language that created dominance and discussed hate speech as a strategy used in the utterances. It analyses hate speech in the debates as captured in the Hansard. The research found that hate speech was used by speakers to create dominance in the debates.
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    Used For Persuasion in Kimuthambi.
    (Chuka University, 2017) Ireri, H.K; Muriungi, P.K; Waita, Z.N; Muriungi, C.K
    Persuasion is inherent in everyday communication and is very important in relationships, leadership, peace building and success in virtually every area of livelihood. This study’s main goal is to provide an analysis of persuasion in Kimuthambi. The objective of the study is to identify and discuss strategies used for persuasion in Kimuthambi. The study is guided by the relevance theory by Sperber and Wilson. It utilizes both qualitative and quantitative research designs and is carried out in Muthambi Division, Tharaka-Nithi County, Kenya. The population includes all Kimuthambi communicative events. The researcher purposively sampled 10 real life communicative events conducted in Kimuthambi. Data was collected using a guiding card and an observation schedule. A voice recorder was used to capture conversations from the selected communicative events, which were transcribed onto a guiding card. The observation schedule was used to record the contextual information. The transcribed utterances were 136. Guided by the communicative principle of relevance, the researcher identifies and discusses 84 utterances used for persuasion in Kimuthambi. Persuasion in Kimuthambi is mainly through logical appeals, emotional appeals and sensationalism. This study adds to existing knowledge on strategies of persuasion in various languages and enriches knowledge on the tenets of the relevance theory. It also enhances the analysis of Kimuthambi as a language variety and thus contributes to cross linguistic studies.