Browsing by Author "Mberia, Professor Hellen"

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    INFLUENCE OF CULTURAL DYNAMICS ON THE RELATIONSHIP BETWEEN MEDIA FRAMING AND THE PERCEPTION OF OBESITY AMONG MIDDLE-AGED WOMEN IN NAIROBI COUNTY, KENYA
    (International Journal of Communication and Public Relation, 2021) Kahiga, Naomi; Mberia, Professor Hellen; Ngula, Dr. Kyalo Wa
    Purpose:To assess the moderating influence of cultural dynamics on the relationship between media framing and the perception of obesity among middle-aged women in Nairobi County, Kenya.Methodology:This study applied the one-group pretest-posttest experimental design. In theone-group pretest-posttest experimental design all study participants provided with the same treatment and assessment. The researcher therefore, collected data using the pre-and posttest questionnaires. The treatment administered was a television program titled Slimpossible, which showcased middle-aged Kenyanwomen suffering from the stigma of obesity who wereparticipatingin a competition to lose their weight. The multi-stage cluster sampling techniquewas applied in this study. Out of the target population of 1848 participants, the study sample was 317 academic female staff found in three public universities in Nairobi County, Kenya.In this research study, the analysis applied descriptive statistics and the inferential analysis tools such as the Factor analysis (The Keiser-Meyer –Olkin (KMO) test), Pearson’s correlation coefficient and regression analysis (logical regression).Findings:The study sought toassess the moderating influence of cultural dynamics on the relationship between media framing and the perception of obesity amongmiddle-aged women in Nairobi County, Kenya. Therefore, thefinding also brought about interactions between cultural dynamics and the independent media frames in connection to the perception of obesity. It was concluded that the perception of obesity from the African culture and Western culture was different. The respondents had positive outlook on middle-aged obese women opposed to the dictates of Western culture. Unique contribution to theory, practice and policy:In terms of contribution to theory, thisstudy emanated from the cross-cultural communication theory. The theory recognizes the value of culture and how it relates to people’s perception on obesity. Hurn and Tomalin (2013) opined that some of the most strategic researchers in the field of cross-cultural communication include Edward Hall, Mildred Hall and Geert Hofstede in the 1950s.
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    SOCIALIZATION COMMUNICATION ROLE OF TEACHERS AND PREVENTION OF TEENAGE PREGNANCIES IN PUBLIC SECONDARY SCHOOLS IN NAROK COUNTY, KENYA
    (International Journal of Communication and Public Relation, 2021) Miriti, Purity Kathure; Mberia, Professor Hellen; WaNgula, Dr. Kyalo
    Purpose: The purpose was to assess the socialization communication role of teachers and prevention of teenage pregnancies in public secondary schools in Narok County, Kenya. Methodology: A mixed research design was used in the study. The population of the study included all the 8994 female students of Narok County from 52 secondary schools in the Narok County in the year 2019. The respondents were aged between 13-19 years attending both boarding and day public secondary schools in Narok County in both. Stratified technique of sampling was used to sample the population into strata. The study selected proportionally the subjects from different strata. Total study sample size was 536; 500 respondents for the questionnaire, 12 for the interview, and 24 for the focus group discussions. A questionnaire, key informant interviews and focus group discussions were used to collect data. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables, frequencies and percentages. Inferential statistics drawn include multiple regression and correlation analysis. Findings: A significant majority (86.3%) of the respondents indicated that teachers advise on teenage pregnancy impacts positively on student behavior while the rest indicated that it impacted negatively Unique Contribution to the Society, Policy and Theory: The findings of this research showed that socialization communication helps prevent teenage pregnancies. This therefore means that girls would be able to complete school advance in their studies and when they eventually are of age and ready for marriage, they can help alleviate vicious cycle of poverty as they are eligible to formal employment. There will be general growth in society as women will be empowered. The government and stakeholders should strengthen policies and enhance initiatives to educate more girls and reduce early marriages to the elders in the society, to socialize teenagers in the reality of modern life and the challenges that result in teenage pregnancies. The study improves the theory in that it connects socialization to the role of the teacher