MODERATING EFFECT OF MANAGEMENT STYLE ON INTERNAL COMMUNICATION AND EMPLOYEE ENGAGEMENT IN TECHNICAL TRAINING INSTITUTIONS IN KENYA
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH)
Abstract
The purpose of this research was to investigate the moderating effect of management style on the
relationship between internal communication and employee engagement in technical training institutions in
Kenya. The study was conducted using survey research design. Study population was all the 3780 trainers in the
102 technical institutions in Kenya out of which a sample of 360 respondents was used. Stratified random
sampling, random sampling and stratified proportionate random sampling technique design were employed. A
pilot test was conducted so as to correct weaknesses in design and instrumentation. Data was collected using a
questionnaire which had both open and closed-ended (Likert type scale 1-5) questions. Questionnaires were
distributed to 360 respondents out of which 322 completed the questionnaires giving a response rate of 89.4%.
Cronbach’s alpha was used to test for internal reliability of each variable used in the study. Data analysis was done
by use of descriptive and inferential statistics. The study established that management style had a moderating
effect on the relationship between internal communication and employee engagement. Hence, the current study
recommends that the management in these institutions should embrace favourable leadership practices such as
training those in positions of leadership on best practices in communication.
Description
Keywords
Communication direction, communication mode, communication quality, employee engagement internal communication, management style, technical training institutions