Browsing Business Administration by Author "Mbuba, Enid"
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EFFECT OF EXTENDED MARKETING MIX ELEMENTS ON THE PERFORMANCE OF PRIVATE CHARTERED UNIVERSITIES IN NAIROBI CITY COUNTY, KENYA
Mbuba, Enid (Chuka University, 2022-09)A comprehensive plan specifically created for attaining a firm's objectives is known as a marketing mix strategy. It offers a strategy for achieving marketing goals. Private Universities are facing competition from public ...