Browsing Department of Environmental Studies by Author "Weru, Joshua N."
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Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
Weru, Joshua N.; Njoroge, Joseph M. (Taylor & Francis Group, LLC, 2021)Tourism destinations’in Africa continue to experience stereo-types, prejudice and negative images. These are further ampli-fied and reinforced by international media. Internationalbusiness events provide an opportunity ...