Browsing Department of Environmental Studies by Author "Mulandi, S.M."
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Determining the Popularity and Effectiveness of Green Marketing in Kenyan University Students Market Group
Mulandi, S.M. (MULTIDISCIPLINARY JOURNAL (LUMJ), 2020)Green Marketing comprises building lucrative customer relationship with care and concern on the environment. It aims at reducing the undesirable effects of the organization’s activities on the environment and making ...