Browsing Faculty of Agriculture and Environmental Studies by Author "Mutegi, James"
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Determinants of religious tourism branding tactics in Kenya: A cross sectional study
Muriuki, Lemmy Mureti; Bururia, David; Mutegi, James (Sage, 2016-09-28)Shrines’ market appeal and authenticity drive religious tourism branding initiatives. Ideal packaging strategies further determine product performance in religious destinations. This article examined the potential contribution ...