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Paralinguistic Strategies for Persuasion in Kenyan Commercial Banks Television Advertisements
(THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2019-08)
This study analyzes paralinguistic strategies in the discourse of Kenyan commercial banks adverts. It focuses on the inter
action of language,imageandlayout,andexaminesadvertisingpersuasivetechniques.The study mainly ...