Communication and Media

AUDIENCE PERCEPTION OF VERNACULAR TELEVISION CONTRIBUTION TO SOCIAL DEVELOPMENT: THE CASE OF BAITE TV IN MERU, KENYA

NKANATHA, JOHN KIMATHI (Chuka University, 2019-09)

Television is today the most pervasive mass medium worldwide. The contribution and influence of mass media in the daily lives of audiences cannot be gainsaid. Vernacular television channels are a new phenomenon in the ...
Consumers’ Uses and Gratifications of Commercial Websites Advertising in Kenya: A Case of Nairobi

Nabea, Henry Nkoru (Chuka University, 2019-09)

Commercial websites can be considered as ways of promoting businesses whereby companies use online advertising in order to focus on ways of increasing the sales of a service or a product. Practitioners and researchers are ...