Browsing Language and Linguistics by Author "Njogu, Jackson Gikunda"
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Ad-Theatre Techniques: Motifs of Orality and Popular Culture in Kenya’s Radio
Njogu, Jackson Gikunda (Chuka University, 2019-09)This is a study of theatre by its persuasive function in commercial contexts. Specifically the study is a critique of the influences of orality and popular culture on audiences in commercial set ups as evident in dramas ...