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EFFECT OF EXTENDED MARKETING MIX ELEMENTS ON THE PERFORMANCE OF PRIVATE CHARTERED UNIVERSITIES IN NAIROBI CITY COUNTY, KENYA
(Chuka University, 2022-09)
A comprehensive plan specifically created for attaining a firm's objectives is known as a marketing mix strategy. It offers a strategy for achieving marketing goals. Private Universities are facing competition from public ...
PROCUREMENT PLANNING AND PROCUREMENT PERFORMANCE OF SELECTED PUBLIC UNIVERSITIES IN KENYA
(Chuka University, 2022-09)
There has been an effort by the public institutions in Kenya to improve the performance of the procurement function. However, poor performance is still a challenge. These institutions are burdened with delays and occasional ...
EFFECTS OF SELECTED MACROECONOMIC VARIABLES ON FOREIGN DIRECT INVESTMENT IN KENYA
(Chuka University, 2022-09)
Foreign direct investment is fundamental to the economic development of all nations. Countries strive to ensure that a conducive environment for foreign investors is created. The foreign direct inflows in Kenya have been ...
APPLICATION OF ASYMMETRIC-GARCH TYPE MODELS TO THE KENYAN EXCHANGE RATE AND BALANCE OF PAYMENTS OF TIME SERIES DATA
(Chuka University, 2022-09)
The critical concern of financial market investors is uncertainty of the returns. The symmetric-GARCH type models can capture volatility and leptokurtosis. However, they do not capture leverage effects, volatility clustering, ...
PERFORMANCE OF STARTER BROILER CHICKENS FED ON A BLEND OF PHYTOBIOTICS AS IN-FEED ANTIBIOTIC REPLACERS
(Chuka University, 2022-09)
The performance of starter Cobb 500 broiler chickens fed on stinging nettle leaf meal (NLM) or whole coriander seed meal (CSM) as feed additives singly and as a blend was investigated. The National Research Council (NRC) ...