Browsing Faculty of Humanities and Social Sciences by Author "NKANATHA, JOHN KIMATHI"
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AUDIENCE PERCEPTION OF VERNACULAR TELEVISION CONTRIBUTION TO SOCIAL DEVELOPMENT: THE CASE OF BAITE TV IN MERU, KENYA
NKANATHA, JOHN KIMATHI (Chuka University, 2019-09)Television is today the most pervasive mass medium worldwide. The contribution and influence of mass media in the daily lives of audiences cannot be gainsaid. Vernacular television channels are a new phenomenon in the ...