Browsing 8th International Research Conference of Chuka University,2021 by Subject "Supermarkets"
Now showing items 1-1 of 1
-
EFFECT OF SERVICE RELIABILITY ON CUSTOMER LOYALTY TO SUPERMARKETS IN MERU COUNTY, KENYA
(Chuka University, 2022)Although supermarkets in Meru have launched quality customer service programs aimed at ensuring customer loyalty to the supermarkets, their effect has not been evaluated. Supermarkets therefore risk losing loyal customers to ...