Browsing Conferences/ Seminars/Workshops /Journal (JESAR) by Subject "CONSUMER BUYING BEHAVIOR"
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INFLUENCE OF GREEN CERTIFICATION ON CONSUMER BUYING BEHAVIOR IN 4-5 STAR RESTAURANTS IN NAIROBI COUNTY, KENYA
(Chuka university, 2021)The main aim of this study was to examine the role of green certification on consumer buying behavior in 4-5 star restaurants in Nairobi County. With the increasing environmental conservation concerns, consumers are ...