Browsing by Author "Peter Gituma, Kimathi"
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THE IMPEDIMENTS OF VIABLE ENTREPRENEURIAL OPPORTUNITY IMPLEMENTATION ON PROMOTING SUSTAINABILITY OF WOMEN OWNED FAST FOOD SMALL AND MEDIUM ENTERPRISES IN CHUKA TOWN
Peter Gituma, Kimathi (Chuka university, 2021)Women owned SMEs in Sub-Saharan Africa continue to record poor performances compared to their male counterparts. Women entrepreneurship represents a vast untapped source of innovation, job creation and economic growth ... -
TECHNOLOGY APPLICATION IMPEDIMENTS ON BUSINESS IDEA SCREENING AND SUSTAINABILITY OF AGRO-BASED YOUTH OWNED SMALL AND MEDIUM ENTERPRISES IN MERU COUNTY Peter Gituma Kimathi Faculty of Business Studies, Chuka University, P. O. Box 109-60400. Chuka, Kenya.
Peter Gituma, Kimathi (Chuka university, 2021)This paper is focused examining some of the challenges faced by youth in applying modern technology in screening business ideas before implementation to enhance management of sustainable agri-based small and medium scale ...