Browsing by Author "Otiso, Henry"
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EFFECT OF SERVICE RELIABILITY ON CUSTOMER LOYALTY TO SUPERMARKETS IN MERU COUNTY, KENYA
Nyaga, Janet Wanja; Nkari, Isaac M.; Otiso, Henry (Chuka University, 2022)Although supermarkets in Meru have launched quality customer service programs aimed at ensuring customer loyalty to the supermarkets, their effect has not been evaluated. Supermarkets therefore risk losing loyal customers to ...