Browsing by Author "Nkari, Isaac M."
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EFFECT OF SERVICE RELIABILITY ON CUSTOMER LOYALTY TO SUPERMARKETS IN MERU COUNTY, KENYA
Nyaga, Janet Wanja; Nkari, Isaac M.; Otiso, Henry (Chuka University, 2022)Although supermarkets in Meru have launched quality customer service programs aimed at ensuring customer loyalty to the supermarkets, their effect has not been evaluated. Supermarkets therefore risk losing loyal customers to ... -
Impact of cost Reduction Strategies on Performance of Tea Factories in Embu County, Kenya.
Namu, Nelson Njiru; Kaimba, George K.; Muriithi, D.K.; Nkari, Isaac M. (2014-12)Kenya’s overall economic and social development is highly dependent on the growth and development of the agriculture sector. Tea as a leading cash crop has made significant contribution to the economy. Tea exports increased ...