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Consumers’ Uses and Gratifications of Commercial Websites Advertising in Kenya: A Case of Nairobi
(Chuka University, 2019-09)
Commercial websites can be considered as ways of promoting businesses whereby companies use online advertising in order to focus on ways of increasing the sales of a service or a product. Practitioners and researchers are ...
AUDIENCE PERCEPTION OF VERNACULAR TELEVISION CONTRIBUTION TO SOCIAL DEVELOPMENT: THE CASE OF BAITE TV IN MERU, KENYA
(Chuka University, 2019-09)
Television is today the most pervasive mass medium worldwide. The contribution and influence of mass media in the daily lives of audiences cannot be gainsaid. Vernacular television channels are a new phenomenon in the ...