Chuka University Institutional RepositoryThe digital repository system captures, stores, indexes, preserves, and distributes digital research material.http://repository:802022-04-12T17:15:21Z2022-04-12T17:15:21ZFOOD TABOOS OF THE MIJIKENDA COMMUNITY AND THEIR INFLUENCE ON THE NUTRITIONAL STATUS OF UNDER-FIVE-YEAR OLD CHILDRENNanua, Jackin N.Mbogoh, Patricia M.http://repository.chuka.ac.ke/handle/chuka/160982024-03-19T10:11:55Z2022-01-01T00:00:00ZFOOD TABOOS OF THE MIJIKENDA COMMUNITY AND THEIR INFLUENCE ON THE NUTRITIONAL STATUS OF UNDER-FIVE-YEAR OLD CHILDREN
Nanua, Jackin N.; Mbogoh, Patricia M.
Child-under nutrition leads to high morbidity and mortality in many developing countries. Approximately 3.1 million
child deaths annually are attributed to malnutrition related illnesses. Causes malnutrition include household income,
political and economic instability, education level, sanitation, climatic conditions, culinary practices, and food beliefs.
The influence of food taboos among the Mijikenda on child nutrition is not fully investigated. This study investigated
whether Mijikenda food habits and taboos had an influence on the nutrition status of under-five year old children.
Focus group discussions with Kaya elders from five Mijikenda subgroups were used to identify food taboos. Structured
questionnaire was developed to find out whether these taboos affected food choices by mothers. Anthropometric
measurements of children, WAZ, HAZ, MUAC, skin fold thickness and visual examination were used to determine
nutritional status. Commonly restricted foods were animal products including eggs, fish, gizzards, beef, chicken, liver,
pepper and some vegetables. The restrictions targeted women, especially pregnant women, and children but not men.
Correlation coefficients showed that WAZ was a more sensitive determinant of nutrition status. There were significant
correlations between WAZ and number of children in the family, mother’s education level, mother’s age, number of
children. There was negative correlation between mother’s education level and number of children. There was positive
correlation between WAZ and consumption of meat after delivery and consumption of gizzard. There was positive
correlation between HAZ and consumption of liver and pumpkin while pregnant. There was positive correlation
between skin fold thickness and breastfeeding while pregnant and also consumption of liver. Mother’s adherence to
the food taboos showed negative nutritional outcomes. It is recommended that food taboos be considered as a
significant contributor to malnutrition and be addressed by nutritional extension staff.
jnanua@chuka.ac.ke; p.mbogoh@pu.ac.ke
2022-01-01T00:00:00ZEXPLORING ENTREPRENEURIAL EXIT STRATEGIES AND SURVIVAL OF SMALL AND MEDIUM OWNED ENTREPRISES IN DEVELOPING ECONOMIES-A CASE OFKimathi, Peter Gitumahttp://repository.chuka.ac.ke/handle/chuka/160972024-03-19T10:07:43Z2022-01-01T00:00:00ZEXPLORING ENTREPRENEURIAL EXIT STRATEGIES AND SURVIVAL OF SMALL AND MEDIUM OWNED ENTREPRISES IN DEVELOPING ECONOMIES-A CASE OF
Kimathi, Peter Gituma
Entrepreneurial exit strategy is a critical component in entrepreneurial process, where a well-prepared strategy helps
entrepreneurs to reduce the potential loss of their current business, prepare them to face the post-exit era, and
improve the chance of re-entering business after quitting. While such benefits might be true in the context of
developed countries, we are critical of their existence in the context of developing economies like Kenya. We enrich
the entrepreneurial processes literature by examining entrepreneur’s exit strategy and the factors influencing it in the
novel context of the developing economies - with a focus of Kenya. This will be further catalyzed by the new reality
caused by the Covid-19 pandemic which is bringing its own unique challenges for SMEs.The study was based on
three major entrepreneurial exit strategies, which are resignation, business sales, and succession. The interview was
conducted on 100 Kenyans small and medium-sized enterprises (SMEs) entrepreneurs with diverse backgrounds.
Data was collected using a 5-point Likert scale questionnaire to gather perception from the respondents’. Based on
the study it was found out that most of the small and medium owned entrepreneurs did not have a clear
entrepreneurial exit strategy in terms of resignation, business sale or succession plan which affected the survival of
their enterprises. In addition, the research found several models explaining how the entrepreneurs need to select each
of this strategy for enterprise survival.
pgituma@chuka.ac.ke or petgitu@gmail.com
2022-01-01T00:00:00ZEFFECT OF SERVICE RELIABILITY ON CUSTOMER LOYALTY TO SUPERMARKETS IN MERU COUNTY, KENYANyaga, Janet WanjaNkari, Isaac M.Otiso, Henryhttp://repository.chuka.ac.ke/handle/chuka/160962024-03-19T10:05:02Z2022-01-01T00:00:00ZEFFECT OF SERVICE RELIABILITY ON CUSTOMER LOYALTY TO SUPERMARKETS IN MERU COUNTY, KENYA
Nyaga, Janet Wanja; Nkari, Isaac M.; Otiso, Henry
Although supermarkets in Meru have launched quality customer service programs aimed at ensuring customer
loyalty to the supermarkets, their effect has not been evaluated. Supermarkets therefore risk losing loyal customers
to online and other platforms. Increased interest in service quality is mostly motivated by understanding that the
outcome of customer loyalty is as a result of better service quality. The main objective of this study was to
investigate the effect of service reliability on customer loyalty to supermarkets. A descriptive research design was
adopted. The target population was the 4140 Meru County Government staff who visit the 36 supermarkets in Meru
County. A sample of 364 shoppers was picked using simple random sampling technique. The study employed a
questionnaire to collect primary data which was collected by the help of a questionnaire. To analyze the data,
descriptive statistics was utilized with the help of Statistical Package for Social Sciences (SPSS) Version 26.
Multiple linear regression model was employed in analyzing data and the hypotheses was tested at 5% level of
significance. The findings of the study were then presented in form of tables, figures and equations. There was a
positive significant effect of service reliability on service quality with regression coefficient of 1.153 and a p=0.000.
It is anticipated that the findings of the study will help the management of supermarkets to devise strategies geared
towards increasing loyalty for the stores and hence increasing their profitability.
janetnyaga83@gmail.com; isaacnkari@gmail.com or imicheni@chuka.ac.ke; hotiso66@gmail.com or hotiso@chuka.ac.ke
2022-01-01T00:00:00ZEFFECT OF LIQUIDITY RISK ON SHAREHOLDERS’ WEALTH IN COMMERCIAL BANKS LISTED AT THE NAIROBI SECURITIES EXCHANGEMogusu, Margaret WanjiruNkari, Isaac MicheniMasinde, Josephhttp://repository.chuka.ac.ke/handle/chuka/160952024-03-19T09:59:06Z2022-01-01T00:00:00ZEFFECT OF LIQUIDITY RISK ON SHAREHOLDERS’ WEALTH IN COMMERCIAL BANKS LISTED AT THE NAIROBI SECURITIES EXCHANGE
Mogusu, Margaret Wanjiru; Nkari, Isaac Micheni; Masinde, Joseph
Shareholders’ wealth is among key decisions in a firm because it has a bearing in overall investor perception and
firm value. There has been concern about declining value of shareholders’ wealth among commercial banks listed at
the Nairobi Security Exchange (NSE). Previous studies have linked financial risk to shareholders’ wealth. The
researchers however fail to agree on the magnitude and direction of the effect. It is not established how liquidity risk
would affect shareholders’ wealth of commercial banks listed at the NSE. The objective of this study was to
establish the effect of Liquidity risk on Shareholders’ wealth of Commercial Banks listed at then NSE. Descriptive
research design was adopted. The target population was eleven commercial banks that had been constantly listed at
the NSE from 2013-2019. A census was conducted to collect data from the eleven banks due to the smallness of the
population. Data was collected using a checklist. Data was obtained from published financial statements and the
Banking survey publications for seven years from 2013 to 2019. Data was analyzed using simple and multiple
regression analysis with the help of SPSS version 25.0. Hypothesis was tested using t-statistic at 5% significance
level. The study found that liquidity risk had a negative effect on shareholders’ wealth (regression coefficient -0.556,
p-value of 0.023). Firms that have high liquidity have more cash flow and are able to take investment opportunities
and hence increase shareholders’ value. The study recommends commercial banks to come up with ways of
minimizing this risk.
mogusumaggy@gmail.com, isaacnkari@gmail.com or imicheni@chuka.ac.ke, bethmasinde@gmail.com or
jmasinde@chuka.ac.ke
2022-01-01T00:00:00Z